Double the fun, triple the revenue
New product introduction Duplex DS80DX16/09/2014
DNP Photo Imaging Europe is presenting the latest model of duplex printers: the DS80DX. In the light of the strong trend for added value photo products and especially photobooks, retailers benefit from instant onsite production and make good margin in their shop. Futuresource Consulting have published their consumer photobook report highlighting the growth rate of orders in retail.
It is the objective of all retailers to grow profitable business on fixed shop space. While ever larger quantities of pictures are being captured, the industry works hard on ways to create printed photo products attractive to consumers. According to the market research company Futuresource Consulting*, a particularly successful product that emerged is the printed photobook. Double-digit growth figures can be observed, with disproportional increase of books ordered in stores. In the past, two thirds of these photobooks had not been produced in stores, as onsite print technology used to come at too high a cost to secure good return on investment. DNP’s DS80DX duplex printer seems to be a game changer.
Retailers now have the fast and simple production of photobooks, greeting cards and calendars in their own hands. They can sell their products in an instant to the consumers coming back from holidays, family events, or the children’s sports tournaments, giving the consumer the confidence that they don’t have to wait a few days but can take their fun product home within the hour.
With the DS80DX, the retailer can offer both one-sided (simplex) portrait photos in formats up to 20x30cm (8x12 inch) and double-sided (duplex) prints for photobooks, beautiful greeting cards and calendars. Images come out in stunning matte or glossy finish, as a powerful printer control engine designed to optimise image quality gives consumers the vibrant and robust colour spectrum they demand. Formats range from 10x20cm greeting cards, 20x15cm, 20x20cm square format or 20x30cm photobooks and 20x30cm calendars. Square-format books become a strong trend with consumers (18%) in addition to the more standard A4 sizes.
The printer’s space-saving design is made possible by the modularity of simplex and duplex production, including an ingenious turning unit for the receiving paper. The simplex paper is roll-fed and based on the multi-awarded DS80, while the duplex paper is sheet-fed. The versatility of the printer gives retailers great flexibility on their in-store product offering, and total control on their pricing and profitability. Due to the modular approach based on an existing printer concept, DNP is able to offer both compact and cost-effective gear. The DS80DX is the duplex printer with the lowest footprint on the market, conserving valuable workspace in retail.
Photobooks and other high-value products can be ordered easily with DNP TomoTM v6.1 software, e.g. with the DS-K15 photo kiosk. For the sales start, DNP bundles dedicated Photobook Software, and also other third-party photo software products will be available shortly. The quality of the prints is outstanding and gives pleasure to consumers in enjoying and sharing nice moments on photo. Memories deserve prints!
*Futuresource Consulting Ltd.: Consumer Photobook Market Track Report – Western Europe, December 2013, updated edition January 2014.